Burger King “Sorry” For World Cup Pregnancy Ploy

Burger King in Moscow.

Seriously, who could have approved this? Burger King Russia has been forced to perform a hasty backtrack after an ill-advised marketing campaign promised to reward women who became pregnant to visiting World Cup superstars.

The fast-food giant said earlier in the week it would reward women with 3 million rubles ($47,111 usd) and a lifetime supply of burgers if they fell pregnant to a world-class footballer.

The advert, posted to Russian social media outlet VK, implied such an idea could boost Russia’s footballing prospects into the future.

Below is the translated post in its entirety:

“Burger King, within the framework of social responsibility, has appointed a reward for girls who get pregnant from the stars of world football. Each will receive 3 million rubles, and a lifelong supply of Whoppers. For these girls, it will be possible to get the best football genes, and will lay down the success of the Russian national team on several generations ahead. Forward! We believe in you!”

As you can probably guess, the post was not well-received. Burger King posted another statement yesterday which publicly apologised for the marketing ploy.

“We apologize for the statement we made. It turned out to be too insulting. We thank you for the feedback and hasten to inform you that we have already removed all materials related to the application,” the statement reads in English.

This is not the first time Russians have been lectured about procreation and the World Cup. Just last week, Duma Family, Women and Children Committee head Tamara Pletnyova said sex with foreign fans raised the chances of single-parent children, which could lead to broken families in the future.

“These children have suffered in the Soviet era and will suffer later in life too,” she said. “We should be giving birth to our own children. I’m not a nationalist, but still…” she said on radio station Govorit Moskva.

Football genes and their continued existence has reached fever pitch after Russia officially made it to the round of 16 after Uruguay defeated Saudi Arabia earlier on Wednesday. The Russians are mathematically confirmed as the first team to progress onto the next round of the World Cup after they convincingly defeated Saudi Arabia and Egypt in their first two matches.